Samsung’s Impossibly Thin 3D TV Tempts Hollywood Producer Read More http://www.wired.com/gadgetlab/2010/01/samsungs-impossibly-thin-3d-tv-tempts-holl

BY CHARLIE SORREL

LAS VEGAS — If you had any doubt that the big thing in televisions this year will be 3D, then Samsung’s CES press conference would have finally convinced you. The company is throwing its rather large manufacturing weight behind 3D in the home, bringing not just TVs but 3D Blu-ray players and home theater systems into stores this year.

The TVs were the focus today, and consist of LEDs, LCDs and even a plasma model. The star, though, and the one that Jeffrey Katzenberg couldn’t keep his hands off (more on that in a second), was the 9000-series. This 3D TV features a proprietary 3D engine that, like Toshiba’s new sets, can convert 2D video to 3D (although Samsung presented this as a temporary solution until more 3D video is available). The 9000-series will come in screen sizes from 19” to 65”, but that wasn’t why Katzenberg was fingering the thing and gawking at it as the presentation wore on. One look at the photo will tell you the answer — the TVs are thin, as in a third of an inch thin. Turn one of these sideways and it all but disappears. Add to that a gorgeous steel body and you get a TV that even an impossibly rich movie mogul will covet.

Better still, the 9000 series will come with a large touch-screen remote. And why waste that second screen when you aren’t actually doing any controlling? Samsung lets you watch live TV on the remote itself while the big screen continues to play your 3D movie.

Samsung is jumping on the App Wagon, too, and in the spring there will be a range of free apps (they’re not called applications any more) in its own store, called “Samsung Apps”. The store will be open, so anyone can write software for your TV, and paid content will follow in the summer, followed by software for other platforms such as phones.

So why was Katzenberg on stage? Because his company Dreamworks has, along with Technicolor, teamed up with Samsung to get some 3D content onto the televisions. After a rather monotonous speech, he announced the company’s first 3D Blu-ray title, Monsters vs. Aliens. These 3D movies will, he optimistically predicted, “reduce piracy”.

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